The cheeky adverts, which depict stick-man athletes using condoms as apparatus in Olympic events, have become a viral sensation in China.
The contraceptives prove themselves remarkably versatile, standing in as bicycle wheels, basketball nets, archery targets and gymnastic rings.
A ribbed condom is also used to illustrate choppy water in the swimming version of the campaign.
The adverts were made for Chinese condom-maker Elasun, with the broken English slogan “Sports make you health”.
The firm is by no means first to make the connection between the Games and sex, with Olympic villages reputed to be hotbeds of after-hours indulgence.
Earlier this week it emerged that the 16,000 competitors staying in the Beijing village will be able to purchase a wide variety of soft pornography, including erotic books featuring provocative pictures of naked women with titles such as "Drawing book for the Nude".
At the 2004 Athens Olympics 130,000 free condoms were made available to athletes and officials.
In the Sydney 2000 Games, each competing athlete was given 51 condoms on arrival at the Olympic Village, but another 20,000 had to be shipped in when supplies began to run low.
