Music - Dance

Club2Club is a new club concept, with a Première Night in Norrköping, Sweden, May 9, 2008.

The launch of the concept is done with two of the hottest European DJs right now, both of them now making their Scandinavian Debuts; Cliff Coenraad and Manuel le Saux. See more in the Recent News section, and the link to the May 9 event.

The concept has been created and developed by DJ Anders (Anders Abrahamsson) and Johannes Fredheim, together with resident Fred Acler (Fredrik Åkerstrand) and with A&R consultancy and support through Icon Management and Jimmy Persson.

This is not just about clubbing and dancing as such, it has a deeper idea, and a specific applied concept and intention. From the première event web site http://www.club2club.se -

"The idea

It's all about the gathering. Meeting up to share one spirit - Joy of Life. Club2Club is a club concept created with one focus, aspiration and intention - to have a world with people living in peace and harmony, in between each other, in between the people and planet. We believe that the unifying spirit from the dance floor creates a vibe leading to this state of inner and outer peace, emerging from one of the oldest human rituals - dancing together. With that said, we would love to see collaboration as a natural and default habit, rather than competition - living side by side. In the cultural setting of club-life, meaning a co-existence: Club to Club, Genre to Genre, Style to Style, Peer to Peer - grasping the core from where electronic dance music came and where we want to see it go. We would love to have a situation where we would not be forced to label the music played - the genres mentioned in the tags are to be seen as a guide, rather than a fixed end. Whatever takes the feeling to celebrate our life lived joyfully deserves a place within the club2club frame. Making your body, mind, heart and spirit move!

The concept

We will aim to invite Guest DJ's from the European Sphere and beyond, that just recently made their breakthrough internationally, making a Swedish debut - we want to make talent spotting a hall-mark of our club concept. That also goes for domestic, undiscovered talent - to give a helping hand for Swedes that we want to see getting the recognition they deserve. There is a Swedish proverb - "don't cross the river to fetch water", and that applies for our Swedish invited Guest DJ's as well!

The souls

Club2Club is a club concept co-founded by Anders Abrahamsson ("DJ Anders" - resident DJ, A&R/Talent Spotting / Bookings, Promotion/PR, Concept Coordination) and Johannes Fredheim, Drifter Design (Graphical and Web Site Design, Printworks, Venue / Light&Sound Coordination) and Fred Acler (resident DJ), in cooperation with Icon Management / Jimmy Persson."

Norrköping, Sweden